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Reality Marketing
Love it or loathe it reality TV is here to stay. High ratings mixed with low production costs equals a go to format when you’re looking to fill out your programming. Also a potential casting pool of 7+...
View ArticleAugmented and Virtual Reality: hot tech for your marketing toolbox
Augmented Reality (AR) has been around for more than a decade, but thanks to the bumper success of Pokémon Go – the AR mobile gaming app which became the most downloaded free iOS app less than a day...
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From Instagram to instabang for marketers
Just like the mould that is on the cheese in your fridge, Instagram continues to grow. Now those crazy kids are boomeranging, hyperlapsing and making fancy layouts, these aren’t the latest dance moves...
View ArticleFacebook as mass media?
For a long time, mass media and social media have been at opposite ends of the marketing spectrum. Traditionally, mass media uses content in small supply to reach a large amount of people, while social...
View ArticleWill we all be robots in 10 years time?
Increasingly marketers are experimenting with technology to automate and optimise online marketing tasks that would traditionally be done by an actual person – or a team of people. But is this where...
View ArticleHow to crack Snapchat
They say a change is as good as a rest. And they’re right. Social media trends can change day-to-day and that’s why we love what we do; there’s no time to sit still. Being social media-savvy is about...
View ArticleChoosing your social media playing field
Social media (noun): The collective of channels dedicated to community input and collaboration. That’s right, community. That’s you, me, Donald Trump, brands and the dude next door with a pot-belly....
View ArticleSocial relevance and how to get it right
These days, content rules the world; we all know that. But there’s a little more to it. Content is everything, but it’s nothing without relevance. And to be relevant requires you to truly understand...
View ArticleSense and sensibility: How to use your data effectively
Fact: Data can be daunting. Dealing with CRMs, ROI, custom audiences, algorithms and hyper-targeting isn’t something that comes naturally to all of us. Also a fact: Data is a crucial component of a...
View ArticleThings you need to know about the Internet of Things
Five years ago, it would’ve been easy to overlook the Internet of Things (IoT) as a nerdy hobby for people in Silicon Valley. Fast forward to today and it’s a really big deal; economic forecasters have...
View ArticleVideo killed the status update and image star
Content is king. That’s a well-established fact in the social media marketing world. You create interesting and engaging content and consumers come running. But not all content is created equal. Video...
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Me ol’ mate Brand
Customer engagement is arguably one of the most important goals of any business. It tells us how a person feels about our brand; how interested, excited and ultimately, how likely they are to purchase...
View ArticleProve it: Measuring your Facebook ROI
You buy a pack of chips and you expect those chips to be tasty. You buy a bike and you expect the wheels to go round. You buy advertising and you expect that advertising to work; you expect a great...
View ArticleThis is not my image
It’s often the elephant in the room; a sacred, grey area that no one really talks about. Copyright of images on the Internet is an area riddled with uncertainty and unease. Once upon a time, copyright...
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Three social media community management hacks for businesses
Social media is doing weird and wonderful things for our consumer landscape. Customers are using social platforms to share information, place feedback, and criticise or praise your business. As a...
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Why unicorns will rule the marketing world
The term marketing technologist doesn’t resonate with many New Zealanders. They’re affectionately known as unicorns in the USA, because they’re so hard to come by. However, they are quickly becoming...
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How to turn negative feedback into positive word of mouth marketing
Who is the most credible ambassador for your brand? Who will mouth off about your business for hours on end in front of their friends, family, or millions of social media users? YOUR STAFF As far as...
View ArticleWhat we learned from mobilegeddon
Mobilegeddon is the lesson many big companies are learning the hard way. The only companies impacted are those who have until now ignored that practically every living soul owns a smartphone and that...
View ArticleDear CMOs: Gen Z doesn’t need you, but they can help you
Gen Z’s world is shaped by their innate ability to access everything, wherever and whenever they choose. Accessing everything, everywhere. Their resulting behaviours are shaped by these on-demand...
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Give people what they need, not what you need
In looking around for great examples of social marketing, I came across this TEDx talk by Bill Smith, a social marketing veteran who clearly has a soft spot for smiley, happy babies and children. It’s...
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