Things you need to know about the Internet of Things
Five years ago, it would’ve been easy to overlook the Internet of Things (IoT) as a nerdy hobby for people in Silicon Valley. Fast forward to today and it’s a really big deal; economic forecasters have...
View ArticleSense and sensibility: How to use your data effectively
Fact: Data can be daunting. Dealing with CRMs, ROI, custom audiences, algorithms and hyper-targeting isn’t something that comes naturally to all of us. Also a fact: Data is a crucial component of a...
View ArticleSocial relevance and how to get it right
These days, content rules the world; we all know that. But there’s a little more to it. Content is everything, but it’s nothing without relevance. And to be relevant requires you to truly understand...
View ArticleChoosing your social media playing field
Social media (noun): The collective of channels dedicated to community input and collaboration. That’s right, community. That’s you, me, Donald Trump, brands and the dude next door with a pot-belly....
View ArticleHow to crack Snapchat
They say a change is as good as a rest. And they’re right. Social media trends can change day-to-day and that’s why we love what we do; there’s no time to sit still. Being social media-savvy is about...
View ArticleWill we all be robots in 10 years time?
Increasingly marketers are experimenting with technology to automate and optimise online marketing tasks that would traditionally be done by an actual person – or a team of people. But is this where...
View ArticleFacebook as mass media?
For a long time, mass media and social media have been at opposite ends of the marketing spectrum. Traditionally, mass media uses content in small supply to reach a large amount of people, while social...
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From Instagram to instabang for marketers
Just like the mould that is on the cheese in your fridge, Instagram continues to grow. Now those crazy kids are boomeranging, hyperlapsing and making fancy layouts, these aren’t the latest dance moves...
View ArticleAugmented and Virtual Reality: hot tech for your marketing toolbox
Augmented Reality (AR) has been around for more than a decade, but thanks to the bumper success of Pokémon Go – the AR mobile gaming app which became the most downloaded free iOS app less than a day...
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Reality Marketing
Love it or loathe it reality TV is here to stay. High ratings mixed with low production costs equals a go to format when you’re looking to fill out your programming. Also a potential casting pool of 7+...
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